My Domain Idea Features

Domain Education/Tutorials

Domain Name Tools

Domain Investing Info

Domain News Feed

Domain Name Terms

Domain Name Tag Cloud

Domain Advertising Network



CLICK HERE FOR DEMO OF OPEN X ADVERTISING

My Domain Idea visions to become the industry leader in providing an advertising network for the entire domain parking industry. We would be able to create the first advertising network from scratch that will cater specifically to the domain parking industry only. With the introduction of the IPv6 protocol, there will be massive amounts of domain names being registered worldwide. Having all those domain names being registered, one would have to think that there isn't simply enough time or people to develop all those sites that are being snatched up. The major difference between IPv4 and IPv6 is the number of IP addresses. There are just over 4 billion IPv4 addresses. In contrast, there are over 16 billion-billion IPv6 addresses. With all those extra domain names one can only realize the massive opportunity at hand. All those sites that decide not to be developed will be parked at a domain parking service; My Domain Idea plans to be one. If My Domain Idea was to have a domain parking service, one would think that the most logical thing to do is; create an advertising network for all those domain names being parked. My Domain Idea want to be the first to create an advertising network specifically catering to domain names. We want to compete with the big guns.

Currently, there's been talk on the internet that Google and Yahoo will drop its advertising feeds to ASK.com. As of March 1. 2008, all domain parking sites using the ASK.com feed will either have to find another source for their advertisement links or will have no other option to shut down.

The reason behind this is explained in this article

"The total revenue from domain parking last year was $800 million which means that parking represents 10.2% of the total ad-network channel or 4.7% of Google and Yahoo's total revenue. These are big numbers but it also means that the domain channel is going to be able to fly beneath the radar any longer.

Here's the issue, if you're sitting on the board of Google or Yahoo wondering how you're going to support a market capitalization that's in the stratosphere (Google) or how to join a rival (Yahoo) the easiest thing that you can do is begin to squeeze the margins of domainers. Domainers are part of a highly fragmented market that really doesn't have any power over the advertising aggregators, it's a soft easy option. I think that we're beginning to see this sort of action in the decline of EPC pricing.

Here's where it gets really interesting. The projected online advertising spend is going to grow by 15.1% for 2007 while the domain channel is growing by 37.5%. The domain channel is rapidly cannibalizing the content channel advertising revenue and it has a huge and growing appetite. Verisign has indicated that 23% of all registered domains are parked and this is likely to increase which suggests that the domain channel may surpass 37.5% growth rates in the near future.

The growth rate and size of the domain parking industry will bring the attention of senior executives within Google and Yahoo; therefore I would expect some change in the future. It is only a matter of time."

Features and Benefits of Using OpenX Advertising

Delivery and targeting Make more money by controlling who sees what
  • Deliver ads from multiple advertisers and ad networks
  • Give priority to higher value ad campaigns
  • Target advertising to higher value visitors based on location, user data, keywords and more
  • Increase overall click through rates by limiting how often visitors see a campaign
  • Integrate with existing customer databases to improve ad targeting
Inventory management Save time managing your ad space
  • Manage your total ad space from one intuitive interface
  • Manage advertising across multiple websites
Statistics Make better trafficking decisions
  • Track and compare the performance of your ad campaigns
  • Track the relative performance of different parts of your website(s)
  • Export data to excel for analysis
Reporting Improve customer relations
  • Generate campaign-specific performance reports for advertisers
  • Give advertising clients direct access to ad campaign reporting
  • Export statistics to excel for custom reporting
Campaign management Take on professional advertising contracts and deliver
  • Serve ads from direct advertisers alongside ads from ad networks
  • Distribute the delivery of ad campaigns evenly over their lifespan
  • Set ad campaign goals such as start and end dates, as well as performance targets based on clicks, impressions, or conversion
Conversion tracking Track what really matters
  • Track clicks through to conversions so you know the true value of your advertising
  • Run your own affiliate campaigns
Efficient and scalable No need to learn new tools as you grow
  • Deliver hundreds of millions of ads each month from a single ad server
  • Use distributed statistics to scale to serve billions of ads using server farms
Open Source technology Rely on our trusted and proven technology
  • Used by more than 30,000 publishers in more than 100 countries
  • Free to download and use
  • Freedom to modify and extend the software